Category Archives: Powerful Executive

Home / Powerful Executive
1 Post

Roc Nation Chief Operating Officer (COO) Desiree “Des” Perez was recently recognized by music magazine, Billboard. The magazine named Perez as one of the most powerful women in music. This recognition has been a long time coming for the savvy music executive, who has worked in the business for over 20 years.

Perez is a native of New York City and began her career in the industry as a night club and venue manager. She established many long-time personal and business relationships in the this role, the strongest being a close relationship with rap mogul Jay-Z. Des is considered one of this closest confidants and business advisors. She was tabbed in the late 199os to head his first company, SC Enterprises. The venture was a massive success so it was a no-brainer to put Des in position to run Roc Nation.

Perez is known in the industry as an intense negotiator and a savvy executive. She has helped to secure a number of successful deals including helping with Roc Nation Sports. She was the primary negotiator for the deal that got Major League Baseball’s Robinson Cano a massive 10-year, $250 million contract with the Seattle Mariners. Her expertise is widely regarded by music executives and even producers. She was nominated for a Primetime Emmy Award in 2015 for her role as producer of Jay-Z and Beyoncé’s “On the Run Tour”. She is currently working as the producer of the “One the Run 2 Tour”, which is happening this year.

Perez is a quiet, down to earth businesswoman who shies away from the spotlight but her work is unmistakable. She is married to another successful executive, President of Roc Nation Sports Juan Perez. The two are truly an entertainment power couple and have turned Roc Nation into a powerhouse conglomerate.