Online reputation management has become a hot topic. Many businesses do not realize that their online reputation can greatly affect their company. These days the companies need to stay on top of what is being say about their business, because they are being reviewed by potential customers based on these reviews.
The first step is to know what is being said about your company. You can search for it and comb through countless web pages, or you can try some pre-made tools to help you find these reviews. Sites like Mention or setting up Google Alerts may help you to find out quickly what is going on with your company. Other ways to help is to keep your company web site and social media account updated. Many times people post reviews to social media accounts in comments sections.
Bad press can cause a company to want to react quickly, which can be a bad idea. First, you need to see why these people said what they did. Then, you need to gather information and a way on how you wish to respond. If the mistake was yours, then you need to admit it and promise your consumers it will be fixed. Lastly, you need to make your consumers feel connected to you. Make sure to reach out and be personable. Online reputations are very important to a company’s brand. Good press can help build the brand, but a negative review can unravel month’s worth of work.