Category Archives: Fashion Designer

Home / Fashion Designer
3 Posts

Amazon owns over a fifth of the fashion industry online today, so it’s no easy task to compete with them. However, Fabletics by Kate Hudson is doing just that, having grown a whopping $250 million in the last 3 years already. They’re riding the wave of the new activewear trend sweeping the nation. By leveraging subscriptions, the brand allows customers to conveniently order again and again, in an attempt to satisfy the aspiration of attaining the feelings associated with the clothing. This makes a great combo.

 

Fabletics is dominating their sector and growing quickly thanks to using the principles of scale, data, customization, authenticity, quality, and affordability. Specifically, they call this the reverse showroom model. In this day and age, it seems everyone is always on their smartphones or another online device. Fabletics uses this by collecting shopping data, social media sentiments, and global fashion trends.

 

They analyze this data and determine where to start a physical store, called a “pop-up” store due to its temporary nature. The items that are stocked in the store will be determined by what the local market wants, based on their search history. That way, when a customer walk in, they’re likely already a member because they actually found out about the store online first and browsed. And they’re more likely to sign up as a member and order clothes in the future.

 

And because they are so committed to quality and customer service, the brand rapidly grew. They grew over 100% in 2014, and almost 50% in 2016. Over 1.2 million members proudly purchased Fabletics gear in 2017, which is significant in retail and represented a 600% increase over the previous year.

 

Their meteoric rise to success is surprising to many in the industry. This is because the genre in which it operates, called “athleisure,” has historically been overpriced, not stylish, and low quality. But the founders of Fabletics, Don Ressler and Adam Goldberg, wanted to change the game. However, to change it, they knew they needed a partner. Their first natural choice was Kate Hudson.

 

The reasons are that she is so approachable, she’s funny, and she leads an active lifestyle. Kate isn’t just a pretty face to attach to the brand, either. She has been heavily involved in crucial decisions from the start. These include budget meetings, social media strategies, and more. Her sharp eye for fashion helped the team select designs that would really resonate with the modern female. She even has her eyes on the sales numbers on a weekly basis.

 

Kate Hudson weighed in herself. She wanted to make sure that communication was a top priority. They improved their customer service, changed their technology to ensure their inventory was well kept, and in about a year and a half time span they earned a top rating from the BBB and improved their score for customer satisfaction. Still, she identifies as “an actor, through and through,” while enjoying her business success.

There are many people shopping with Fabletics who notice items in their new stores that they saw online. The reverse showroom concept ensures that customers who became familiar with a company online will recognize items from the company when they walk into a brick and mortar store. This article explains how the concept works, and the company has grown their brand to the level of opening new stores using this concept.

 

#1: New Stores

 

There are many new stores about to be opened by Fabletics, and the brand will open up 100 new stores in North America. Anyone who comes into their stores will see clothes that they found online, and they will find supplementary clothes that they may wear with their wardrobe. The wardrobe that is worn every day from the Fabletics line will make women look good, and they may interchange their clothes any time they like.

 

#2: New Clothes

 

New clothes are often found in stores from Fabletics that will match up with the clothing they sell online. Expanding their offerings in the store is quite helpful for the company, and they may reach out to new people who have not been on their website before. someone who is new to the Fabletics experience may find all they need in the store, and they will go back to the website to shop further.

 

#3: Kate Hudson’s Vision

 

Kate Hudson has a vision for the brand that everyone appreciates, and it is a vision that she supports by appearing in all the commercials for her brand. She is the consistent image and face of her brand, and she is creating clothes that will work for the busy mom that she is. She wishes to support ladies who leave the house every day with many things to do, and her clothes may be worn for a number of purposes while a woman checks things off her to-do list.

 

The Fabletics brand is the perfect brand of clothing for women who have a busy schedule to keep. They will benefit quite a lot from this brand, and they will feel more beautiful when they get dressed in the morning. Getting ready for the day is quite simple when a woman is wearing this brand, and she will begin to change her image to meet her needs. Her favorite color and favorite style is available somewhere in the Fabletics line of clothes.

The fashion and technology sectors are the sources of high returns and stable employment opportunities to many individuals. These industries have evolved considerably throughout the years. However, both sectors have shown signs of undergoing simultaneous growth. Designers have capitalized on technological devices to come up with trendy outfits or items. Technology gadgets have gained widespread popularity by leveraging fashion trends. The journey of these two industries is incredible.

 

The evolution of personalized music experience

 

When the boom box debuted in the 70s, it created lots of excitement among music lovers. The devices enabled users to listen to the stations and music of their choice. When this device appeared in story lines of highly rated movies in the 1980s, people started carrying it. Users had a chance to enjoy a personalized music experience after the Walkman hit the shelves in the 90s. A decade later, music experience got more personal after the launch of iPod.

 

Currently, technology and fashion are developing a strong synergy. Fashion designers derive their happiness from creating items that deliver and they are using technology to achieve their desires. Such dedicated utilization of technology sets high standards of functionality and innovation. Anouk Wipprecht, an accomplished fashion designer from Dutch, equals technology with a playground of an experiment that presents endless possibilities for those who are passionate enough to delve deeper into it.

 

Creation of protective devices

 

Haupt and Alstin designed Airbag for Cyclist that keeps the head of cyclists protected from impact. Kevin Cannon and Ashwin Rajan launched the Frontline Gloves. SegraSegra designed trendy t-shirts and jackets with recycled bicycles’ inner tubes. Emma Whiteside recycled radiator copper and designed a large gown.

 

About Christopher Burch

 

Christopher Burch boasts approximately four decades of experience as a smart entrepreneur and investor. He has developed over 50 firms from their infancy stages. Burch has created an extensive track record of implementing successful ideas. His success lies in his innate understanding of customer behavior coupled with global and direct sourcing professional expertise. Burch gained international recognition after Burch Creative Capital, his company, expanded its presence globally.

 

The investment approach of Burch Creative Capital mirrors Christopher Burch’s business values and his goals for new market opportunities. The company’s brand portfolio ranges from Cocoon9, TRADEMARK, ED, Poppin, and Nihiwatu. Currently, the company is coordinating the development of various consumer and lifestyle brands, including retail, home furnishings, and apparel. Burch engaged in business while still at Ithaca College. He co-founded Eagles Eye apparel that was worth $165 million prior to being sold.