Who is Whitney Wolfe?
Whitney Wolfe was relatively unknown only a few years back, however, her work within the online dating community in co-founding Tinder has made an enormous impact on the industry. Today with 20 million members on board she runs Bumble, a women’s empowerment dating app that is shifting the landscape of how the dating process should be.
How does Bumble empower women in its own workplace?
The CEO of Bumble explains that her number one priority is that Bumble practices what it preaches. Aligning with the culture of women empowerment, Wolfe tackled a very difficult issue regarding pay for her early all women staff. She wanted to destroy the notion that a woman should be ashamed for asking for more pay. To remedy this, Wolfe created tools for women to fight for their pay. This came in the form of a semi-annual review where it promoted an open discussion with employees, not only giving them an opportunity to ask for higher wages but to educate them on how to negotiate while creating a safe and confident workplace.
In a Vanity Fair article written by Maya Kosoff, Whitney Wolfe is introduced to the world as not only a business owner but a voice in the incoming wave of female entrepreneurs. Her stance on how power should be defined and perceived today gives us an insider view of the new shift in female empowerment. “I think traditionally, power is perceived as something that belongs to men and is an excuse to behave in a disempowered way”. Whitney Wolfe went on to elaborate on that quote, stating that even now her business is under attack from Tinder because of the “overcrowding” of online dating sites and her reshaping of the online dating community.”I saw the opportunity to rebuild something, to get into a crowded space and do it differently”. Needless to say, Bumble and Whitney Wolfe are standing strong.
A lot of people may say that the easiest way to connect with someone is to have a walk in their shoes. Whitney Wolfe was a single woman that was presenting a dating app to other single people. This was obviously the perfect thing for someone that had already going through the trials and errors of trying to find the right mate.
This is one of the reasons that people have embraced what Whitney Wolfe was bringing to Bumble. They knew that she could relate because she was single herself. She knew what it was like to agonize over connecting with someone without any help.
Her desire to date and help others that wanted to date as well would be the thing that fueled Bumble. As time progressed Whitney Wolfe would grow personally and she would also have a desire to grow her company as well. This may have been the thing that led to many changes when it came to Bumble. People that know anything about Bumble are well aware that the app is expanding and growing in a tremendous way. It is not the same company anymore because Whitney Wolfe felt that there was some growing to be done. The same can be said of her personal life.
Whitney Wolfe became the champion of dating apps for women, but she would move on and find the right person. She recently got married in the Amalfi Coast, and this is a testament to just how much she has grown as a person in the last several years.
This shows that she has grown in her personal life, but she has also managed to provide a lot of change for her company as well. Her wedding was a joyous one that was held on the Amalfi Coast. She married her fiance Michael Herd and pictures were posted on her Twitter account to give people an inside look at the reception and the elegant wedding dress.
If these pictures do anything at all it actually is something that makes people hopeful. A lot of people are going to embrace what they see as a surefire sign that there still a chance for love. Whitney Wolfe has always been vocal about the fact that she went through bad relationships and that led to a stage in her life where she was single, but she has emerged victoriously as a new blushing bride.
People are going to be interested in building a better dating app will be interested in what Whitney Wolfe offers. She is constructing creative dating app community for the number of millennials that are interested in something outside of what they are currently accustomed to.
As someone that has made the list of the Top 30 Under 30 for Forbes magazine Whitney Wolfe has become a professional in the dating app industry. She has proven that there is a demand for something different than what is currently available. When it comes to staying innovative Whitney Wolfe may be taking things to a new level. She is actually opening up a physical space in New York to open a new space.
The fact that there is a physical location for people to meet while take this dating app to a whole new level. There has never been this level of innovation dating app world, but Whitney Wolfe is not one that is sitting around and doing what the other dating app developers are doing. She is a young CEO, and she is starting to formalize a whole new method of dating.
Bumble is always in the news because Whitney Wolfe is always coming up with something new. She is doing all types of things that have never been done before. The Bumble space that she is starting up with have a place for coffee. She also plans to have a bar inside of the physical space. There will even be Bumble merchandise that is being sold in this brick-and-mortar location.
Whitney Wolfe has put New York in place as her starter location, but she has a desire to expand into more locations as time goes on. This is just another step in making app more people aware of the Bumble brand. She has certainly become well known with young adults, but there is a good chance that middle-aged people will also take interest in what she is doing. The app is growing, and the buzz is outstanding for this app that has only been around for a short time.