Redefining “Power”: Whitney Wolfe

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Who is Whitney Wolfe?
Whitney Wolfe was relatively unknown only a few years back, however, her work within the online dating community in co-founding Tinder has made an enormous impact on the industry. Today with 20 million members on board she runs Bumble, a women’s empowerment dating app that is shifting the landscape of how the dating process should be.

Read more: Whitney Wolfe Herd: How To Build A Workplace Where Women Can Thrive

How does Bumble empower women in its own workplace?
The CEO of Bumble explains that her number one priority is that Bumble practices what it preaches. Aligning with the culture of women empowerment, Wolfe tackled a very difficult issue regarding pay for her early all women staff. She wanted to destroy the notion that a woman should be ashamed for asking for more pay. To remedy this, Wolfe created tools for women to fight for their pay. This came in the form of a semi-annual review where it promoted an open discussion with employees, not only giving them an opportunity to ask for higher wages but to educate them on how to negotiate while creating a safe and confident workplace.

In a Vanity Fair article written by Maya Kosoff, Whitney Wolfe is introduced to the world as not only a business owner but a voice in the incoming wave of female entrepreneurs. Her stance on how power should be defined and perceived today gives us an insider view of the new shift in female empowerment. “I think traditionally, power is perceived as something that belongs to men and is an excuse to behave in a disempowered way”. Whitney Wolfe went on to elaborate on that quote, stating that even now her business is under attack from Tinder because of the “overcrowding” of online dating sites and her reshaping of the online dating community.”I saw the opportunity to rebuild something, to get into a crowded space and do it differently”. Needless to say, Bumble and Whitney Wolfe are standing strong.

Check more about Whitney Wolfe: https://www.vogue.com/article/bumble-founder-whitney-wolfe-michael-herd-positano-wedding