José Auriemo Neto

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This high-end market in which JHSF navigates, more than a showcase of extravagances and rampant consumerism of the privileged in the Brazilian social pyramid, is today an important sector of the national economy. It’s estimated to have moved $ 4 billion last year. A launching of the size of Parque Cidade Jardim involves astronomical figures in each detail of its structure. Merely to remove seventy households from a nearby favela, JHSF spent 2.8 million reais.

Each shack went for 40,000 reais. To construct over the limit permitted for the area, the company bought 50 million reais in certifications of further construction possible (Cepacs), which are being used at the functions of a bridge across the Pinheiros River. But it isn’t only the building of this Garden City that accredits Zeco Auriemo to win the title of this new king of this city’s luxury. At the end of last year, he invested 16 million reais to be a member of the Fasano hotel series. About a month ago, he signed a deal with Daslu so that the boutique of Eliana Tranchesi open shops in shopping centers that JHSF intends to develop in Brazil.

Additionally, he launches an AAA course allotment at Porto Feliz in September and purchased place in Punta del Este, Uruguay, where he will create a job in precisely the exact same manner. At age 31, whose pronounced hair thinning makes her look a bit more, her expansion plans don’t stop there. “We are going to do open and malls hotels in other Brazilian capitals and in a number of the world’s metropolises,” he promises. “I see Zeco involved in a lot of matters, as long past, I forget he is so young,” says partner Rogério Fasano.JHSF doesn’t reside in luxury independently.

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