Desiree Perez of Tidal among Billboard’s Digital Power Players

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Billboard’s Digital Power Players tackle challenges in the music industry. These challenges are related to emerging business models, data management, and fair payment to creators. These top executives selected for their data-driven roles at firms in each sector of the industry collectively shape the music business for a new generation.

AEG put Brooke Kain in charge of all of its digital operations. The 37-year-old was previously in charge the senior digital marketing for Apple music and Interscope Records. She has taken up the new role of tapping the wealth of artist data to help the talent buyers and promoters of AEG army to book smarter. According to Brooke Kai, the data can be used to understand the consumer base as well as personalize the booking and messaging based on the consumer needs.

There are a lot of differences in cross culture, but there are also some similarities according to Wilgar, a Canadian living in London. They have created online network that connects a total of twenty-nine live Nation countries using twenty seven languages. Forty five-year-old Jackie Wilgar has guided the development of an app which allows customers to gain access to one hundred and twenty-five Live National festivals across the world.

Brandon Squar is the executive vice president of sales and digital strategy. Brandon states that the goal of the company is to entice consumers who are older than 30 years to engage in new music. The next big thing would be reminding listeners what they love about the songs.

One of the executives that cannot be left out is Desiree Perez. Des has put a lot of effort towards bringing Tidal to the top. The business owner Jay Z was well informed that making company successful would not be easy but still went ahead to form the company.

Desiree Perez has proven to be one of the best employees of Tidal, playing a very vital role in Jay-Z’s strategy and has helped to close many deals that are worth millions of dollars. Desiree Perez has experience in closing big deals, and this has contributed to the role she plays at Tidal. She is the force behind the recent success of the company.

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