Norman Pattiz, serving as the chief executive officer of PodcastOne, undertook a study together with Edison Research Strategy’s VP, Tom Webster. In their research, they explored five national brands, which ran across different service and product classes. They aimed at finding out whether PodcastOne’s advertising had any positive impact on the markets. Edison Research Strategy set out to confirm that PodcastOne enhanced the effect on the brands as compared to conventional advertising formats. According to Norman Pattiz, the findings from the research firm also validated their multi-level approach, which integrated the company’s measurement and marketing. In his announcement, Mr. Norman portrayed satisfaction and great pleasure in working with Tom Webster and his company. Apparently, fulfillment came from both sides, and the results were well-researched. Learn more: http://dashconference.com/speakers/norman-pattiz/
Understand About Norman Pattiz and His Great Way of Thinking
Norman is a veteran of the broadcasting industry, and his input cannot be overlooked. He is a master of his trade and never regrets the move he made from the word go. Pattiz is a think tank, and most people identify him for his legacy. He says that during the traditional days, people could easily read the trades and tell what the businesses held even before venturing. However, things have changed with the advancement in technology, and it is no longer easy to study the markets. Norman Pattiz attributes his great thinking to enlightening mentorship. He commends prominent figures like Bill Paley, his first boss, Dan Miller, and Steve Ross, who he quotes as his great heroes. He says that even though these people are long dead, they taught him values that are priceless.
Tracing Norman’s Impressive Career Journey
In 1976, Norman launched a radio syndicated firm in a single room office. He did not know that the small company would grow into a winning large-scale venture. More than thirty years later, America was there celebrating Westwood One, the former one-room office. It had grown into the largest radio network in America, serving various causes in sports programming, supplying local traffic, news, television shows, among other fields. Since then, Norman has grown from one level to another, making his presence known in numerous platforms (https://podcastone.com/About-Us). As a result, Norman Pattiz has been mandated to oversee sensitive matters. The outstanding one was his appointment at the US Broadcasting Board of Governors (BBG), a panel that directs all non-military global broadcast services.