The work of Jose Henrique Borghi has always been admired and respected in his home country of Brazil, but his current partnership with the Mullen Lowe advertising brand has allowed the already respected nature of this creative executive to reach global levels. Mullen Lowe Brasil is the latest incarnation of the ad agency established by Jose Henrique Borghi and his former business partner, Ehr Ray; the pair first worked together to form the BorghiEhr ad agency that saw both creative professionals take on every role within their burgeoning agency from making coffee through to securing million dollar deals.
The Brazilian advertising industry has been in something of a boom across the 1990s and early 21st-century with a series of victories for the campaigns created by ad agencies in the country went on to become rewarded for their brilliance at globally respected festivals. Jose Henrique Borghi has also been one of those who has seen his success at various festivals across the globe where the advertising world comes together and names the most prestigious and best-respected campaigns in the world; as the leader of the Mullen Lowe ad agency, Jose Henrique Borghi has seen the campaigns he created to be victorious at Cannes, London, New York, and in his native Sao Paulo.
For Jose Henrique Borghi, the need to be creative and expressive in his work is coupled with his own desire to make sure all the necessary data needed to create a successful campaign is available; statistics and the need to know which aspects of the information being provided to consumers is of importance is part of the work Borghi himself completes. Jose Henrique Borghi is always looking to aid those seeking to break into the advertising industry and believes any potential Brazilian advertising executive needs to have an understanding of both technology and the latest trends in marketing.
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