The center of everything Ressler and Goldenberg do is Techstyle. Techstyle is the parent company for the various online stores the duo operates and the business models for the stores centers around it. Essentially, Techstyle specializes in bringing Big Data analysis to fashion in order to give customers exactly what they want. That personalized shopping experience on Crunchbase is why the pair have managed to create such vast fortunes and maintain their dominance of the market over the years.
The Strength Of Star Power
The online stores Ressler and Adam Goldenberg run have succeeded in part through the use of celebrity talent. First, they asked Kimora Lee Simmons to join them for JustFab. Her celebrity status alone helped the website immensely, but it was her business acumen that really stood out. Simmons makes herself available at the JustFab office 5 days a week and is committed to making sure the website reaches its full potential. Similarly, Fabletics has made full use of Kate Hudson’s talent to advance the website on BusinessOfFashion.com. These women have made these online stores into household names able to compete like nothing else.
Reaching Out To The Real World
Ressler and Adam Goldenberg have dominated online retail, but they haven’t stopped there. Currently, they are busy turning Fabletics into a chain of brick and mortar stores. The business model of Fabletics worked well online, but it appears Fabletics is enjoying even more success as a physical location. Customers can still receive the same personalized care the websites are known for, but there is now the added benefits of buying something and taking it home the same day. There are only 6 physical locations for JustFab, but the duo intend to open up more than 100 over the next 5 years.
Pioneers Of The Web
Don Ressler and Adam Goldenberg have done this line of work for nearly 2 decades. They were there in the early days of online retail as pioneers working for Intermix, but they they continue to stay at the forefront of everything new and innovative in the business of the worldwide web.
Learn more about Adam Goldenberg: http://www.techstyle.com/techstyle-ceo-adam-goldenberg-talking-name-change-on-cnbc/