Every woman likes to look great while exercising no matter what size or shape they are. Knowing you have the stylish designs that Fabletics has to offer while working out can only motivate you more to do so. Fabletics is the athletic line that was launched with actress, Kate Hudson, by JustFab co-CEOs, Don Ressler and Adam Goldenberg in 2013.
Don Ressler is the entrepreneur behind several companies and along with Adam they saw the need for affordable yet stylish athletic wear for the real woman. Having already started JustFab and offering everyday casual clothing for women, men and children, they realized there was something missing in athletic wear available at a great cost but remaining trendy. Their active wear includes sports bras, tanks, leggings, shorts and many others for runners and for workouts at the gym and yoga pants. They designed clothing that is not only comfortable but also flattering to the woman’s figure. You can choose from a variety of colors from bright to demure.
Having been a college athlete himself along with his wife, Don Ressler is very passionate about fitness. When shopping around the workout wear he realized there really just was not much to offer in trendy styles unless you paid a high price. The ability to purchase this stylish athletic online was made accessible to everyone at a great price that is affordable for everyone. Shopping online is both convenient and time saving. However, they realized that some people still prefer to shop at stores and have opened an offline store in Los Angeles called a flagship store.
Ressler’s vision for stylish active wear has been a made a reality through Fabletics and the availability of online purchases makes it accessible to everyone. When you become a VIP member you are able to purchase your first outfit at a low cost and continue to reap the awards that JustFab has to offer.
Many women can agree that it has been long a time coming for them to be able to work out in stylish and trendy active wear. The goal of Techstyle was to offer that for all women and they have successfully done so.